WeFlip

I sketched the storyboards for these commercials a while back. I rarely take on projects like this, but I wanted the challenge of blending a realistic digital character with live-action footage, even just for the boards. It was tougher than expected, especially matching a style inspired by Roy Andersson—the filmmaker known for dry, theatrical, and meticulously framed shots. I am not sure we fully nailed that exact look for the WeFlip campaign, but it definitely guided our composition. Teaming up with Merlin Crossingham again, who co-directed Vengeance Most Fowl, was fantastic as always.